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| Signmanager December Newsletter |
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Hi All,
Welcome to Signmanager's December Insider eNewsletter.
In this edition our top articles take a look at consumer research into the value of retail signs and how technology is revolutionising advertising signage.
We've been busy assisting our clients with new projects, check out the updates section. Also see what's happening at Signmanager; we've been renovating the Brisbane office and we were voted among the Top 50 Cool Companies in Anthill Magazine's Awards.
Lastly we'd like to wish you and your colleagues all the best for the Festive Season. We hope you enjoy the celebrations that come with this time of year, and have a safe New Year.
Enjoy!
Best Wishes,
The Signmanager Team
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UC Research Finds that Consumers Rely on Signage over Other Ad Media |
| Tricia Bath |
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University of Cincinnati analysis of a survey of more than 100,000 North American households shows that signage plays a vital role in communicating with consumers, second only to television as a source of new-product information.
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Touch-Screen Ads To Enliven a Bus-stop Wait and Revolutionise Street Advertising |
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Controlling Your Brand Image |
| Austin Cope |
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One of the most important assets for any retail business are those that promote a company’s brand image. A company’s branded assets exist in the retail environment and usually consist of signs, point of purchase and internal merchandising units. Many companies find effective and orderly management of their brand to be a challenge. Identifying issues with regards to consistency, maintenance, value and control of brand image will assist in providing realistic solutions to problems your company may be facing.
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The Value of a Brand Fan |
| Jon Bird |
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New customers can be hard to come by at any time (let alone right now), so it’s good practice in any business to make the most of the customers you already have. Selling one more item to a shopper who is already in your store or on your website can make an immediate difference to your business, and encouraging customers to move up the “loyalty ladder” can show even greater returns over the long term.
Loyalty marketing in action can be as basic as a coffee club card, or as sophisticated as a program like Woolworth's Everyday Rewards, where huge amounts of data can be put to use to finely target a specific customer with a highly relevant offer. Increasingly though, loyalty is being leveraged digitally, in particular via Facebook. Retailers are racing to set up Facebook pages and attract “likes”. But the niggling question in the back of many a marketing manager’s mind has been: what’s the Return On Investment on a Facebook fan?
Glad you asked. Recently I came across a study called “The Value of a Facebook Fan: An Empirical Review”, by an organization in the US called Syncapse. The research was conducted across 4,000 panelists in North America midway through last year. (Admittedly, in digital terms, a year ago is an eon, but I think the principles in the research hold true.)
Syncapse took 20 of the top brands on Facebook in the US at the time of the study, and contrasted fans and non-fans on six variables; product spending, loyalty, propensity to recommend, brand affinity, media value, and acquisition cost. The brands studied were skewed towards manufacturers, but did include Victoria’s Secret, Starbucks and McDonald’s. What Syncapse found was that fans are quantifiably more valuable to businesses across all variables (and here I quote):
- On average, fans spend an additional US$71.84 per year on products compared to those who are not fans (In the case of McDonald’s, fans reported spending US$159.79 more per year.)
- Fans are 28% more likely than non-fans to continue using the brand
- Fans are 41% more likely than non-fans to recommend a “liked” brand to their friends
The relative value of a fan can vary widely (depending on overall brand engagement), but on average each fan is worth US$136.38 a year. An active fan may interact with a brand 30 times a year and make ten recommendations.
In the pre-digital days, positive word of mouth was an indicator of loyalty and a key driver of brand success. It still is – it’s just that social media now vastly amplifies the effect. And this study shows that it’s worth working Facebook, Twitter and the like hard to build your brand fan base.
Source: http://www.newretailblog.com/the-value-of-a-brand-fan/
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Clever Logo Design Using Negative Space |
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Many organisations rate branding as one of their most important assets, and therefore they spend a great deal of time developing their logo to ensure it is effective in capturing the attention of their target audience. These logos show how organisations have created an interesting design through the use of negative space.
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Gadget's Corner |
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Welcome to Gadget's Corner. Here we showcase new and interesting products, and pass on some signage tips.
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A Lesson In Social Media |
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Client Update |
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Updates on Signmanager's latest projects, including a Melbourne CUB icon and Aldi
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What's New |
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Find out what's happening at Signmanager. Including the results from our Client Satisfaction Survey and our inclusion in Anthill Magazine's Coolest Companies...
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About Signmanager |
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