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| Signmanager December Newsletter |
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Hi All,
Welcome to Signmanager's December Insider eNewsletter.
In this edition our top articles take a look at consumer research into the value of retail signs and how technology is revolutionising advertising signage.
We've been busy assisting our clients with new projects, check out the updates section. Also see what's happening at Signmanager; we've been renovating the Brisbane office and we were voted among the Top 50 Cool Companies in Anthill Magazine's Awards.
Lastly we'd like to wish you and your colleagues all the best for the Festive Season. We hope you enjoy the celebrations that come with this time of year, and have a safe New Year.
Enjoy!
Best Wishes,
The Signmanager Team
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UC Research Finds that Consumers Rely on Signage over Other Ad Media |
| Tricia Bath |
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University of Cincinnati analysis of a survey of more than 100,000 North American households shows that signage plays a vital role in communicating with consumers, second only to television as a source of new-product information.
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Touch-Screen Ads To Enliven a Bus-stop Wait and Revolutionise Street Advertising |
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Controlling Your Brand Image |
| Austin Cope |
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One of the most important assets for any retail business are those that promote a company’s brand image. A company’s branded assets exist in the retail environment and usually consist of signs, point of purchase and internal merchandising units. Many companies find effective and orderly management of their brand to be a challenge. Identifying issues with regards to consistency, maintenance, value and control of brand image will assist in providing realistic solutions to problems your company may be facing.
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The Value of a Brand Fan |
| Jon Bird |
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Clever Logo Design Using Negative Space |
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Many organisations rate branding as one of their most important assets, and therefore they spend a great deal of time developing their logo to ensure it is effective in capturing the attention of their target audience. These logos show how organisations have created an interesting design through the use of negative space.
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Gadget's Corner |
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Welcome to Gadget's Corner. Here we showcase new and interesting products, and pass on some signage tips.
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A Lesson In Social Media |
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Client Update |
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Updates on Signmanager's latest projects, including a Melbourne CUB icon and Aldi
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What's New |
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Find out what's happening at Signmanager. Including the results from our Client Satisfaction Survey and our inclusion in Anthill Magazine's Coolest Companies...
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About Signmanager |
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